Uncategorized Ux design Ux desing UX methodologies Ux techniques

Heuristic evaluation of websites.

Heuristic evaluation as a technique to improve usability Today we will talk about one of the processes that is usually used to evaluate the usability of a website: Heuristic evaluation of websites. What is website heuristic evaluation? The heuristic evaluation is a process in which an application or web interface is examined and observed, guided […]

Uncategorized Uncategorized Ux design Ux techniques
Diferencias entre la Investigación centrada en el usuario y la investigación de mercados.

Differences between user-centered research and market research.

We have all heard about Marketing and the recent Ux and its features, but today we will talk more specifically about the differences between user-centered research and market research. On the Marketing side, market research is king and on Ux’s side, we can talk about Ux Research or user-centered research. Therefore, today we will talk […]